In this episode of the HerStory Podcast, Kylie King is joined by the resilient and remarkably sharp Tracy Francis, founder of TM Conveyancing Services. A multi-award winner within the ALIBI community including the 2023 Enduring Brilliance Award and the 2025 Aspiring Leader of the Year. Tracy shares her incredible evolution from a high school graduate who “passed by 1%” to a seasoned expert in property law.
With three decades of experience, Tracy has seen it all: from manual typewriters and parchment paper to the digital-first landscape of PEXA settlements and AI-driven client inquiries. Tracy provides a candid look at the high-stress world of conveyancing, where she manages multi-million dollar transactions while navigating the frustrations of a “faceless” government and banking system. This conversation is a masterclass in longevity, customer service, and knowing when to “zen breathe” through the chaos of business.
What You’ll Learn in Episode 74
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Tracy explains the vital role of a conveyancer and why they are the essential bridge for anyone buying, selling, or subdividing property.
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You will hear the story of Tracy’s humble beginnings as a legal receptionist and how she “fell into” the industry after a nudge from her mother.
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Tracy discusses the massive technological shift from manual typewriters and “Wang computers” to today’s streamlined, yet sometimes glitchy, digital systems.
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We dive into the “High-Stress Threshold” of property law and how Tracy manages the livelihoods and biggest investments of her clients.
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You’ll learn about the double-edged sword of technology, including a recent hush-hush RBA system freeze that halted hundreds of settlements across Australia.
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Tracy shares the story of her “blessing in disguise” retrenchment and the six-month window her husband gave her to prove she could run her own show.
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We explore the challenges of modern staffing and why Tracy is currently weighing the pros and cons of VAs and AI versus maintaining total control as a “control freak.”
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You will get a behind-the-scenes look at how Tracy is preparing for her “Exit Strategy” and the emotional complexity of eventually selling a business built on a 30-year reputation.
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Tracy offers invaluable advice for business owners on learning from mistakes, dealing with “cranky” customers, and staying relevant as a “tech-savvy senior” in a changing world.
Guest: Tracey Francis
With more than 30 years of hands-on experience in the industry, Tracey has helped thousands of clients buy, sell and transfer property with a clear, collaborative approach and keen eye for detail.
With a Certificate IV in Business (Conveyancing Practice) and a Diploma in Financial Services (Conveyancing), Tracey was one of the first 60 people in Victoria to receive her conveyancing licence when licencing was introduced into Victoria in 2008. Tracey is also a Fellow of the Institute of Legal Executives, a certified practicing conveyancer (CPC) and a member of the Australian Institute of Conveyancers (Vic Division) a testament to her long-standing dedication to the profession.
Well-known for her personable, honest and thorough approach, she understands that property transactions can be stressful, and takes the time to guide her clients through every step with empathy, efficiency, care and clarity.
TM Conveyancing offers fixed-fee services across all areas of conveyancing, including:
- Buying and selling residential or commercial property (including private sales and auctions)
- Off-the-plan purchases and sales
- Plans of subdivision or consolidation
- Defacto and matrimonial transfers
- Discharge of mortgages
- Wills and estate-related Land Titles Office documents
Find Tracey:
Website: https://www.tmconveyancing.com/
Facebook: https://www.facebook.com/tmconveyancing
Instagram: https://www.instagram.com/luxememoriesau/
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