In this episode of the HerStory Podcast, Kylie King sits down with Abbey Shepherd, owner of Simply Stunning Hair and Beauty and 2025 ALIBI Awards Lady Tradie winner, to talk honestly about life in trades, long-term business resilience, and what it really takes to stay the course.

Abbey shares her journey through more than two decades in the hair and beauty industry, including the early realities of low apprentice wages, physically demanding work, and the grit required to build a sustainable trade-based business. She also reflects on why trades remain one of the most future-proof career paths, especially in a world where automation and AI continue to reshape other industries.

This conversation explores the importance of consistency, adaptability, and community support – particularly for women running solo or small trade businesses. Abbey also opens up about the role awards and recognition have played in helping her reflect on her journey, validate her impact, and stay motivated during challenging seasons.

What You’ll Learn in Episode 65

• Why trades are one of the most future-proof careers for women
• The realities of apprentice wages and early career challenges
• How consistency and adaptability sustain long-term business success
• Why awards and recognition matter for sole traders and small businesses
• How community support helps women stay in business during hard seasons

I am a dedicated professional with over 25 years of experience in the business world. With an unwavering commitment to excellence and a passion for customer satisfaction, I have been fortunate enough to establish a reputable and successful career, earning the trust and loyalty of clients and colleagues alike.

Beyond the business landscape, I am deeply committed to community service and charity work. And over the years, I have contributed to numerous charitable organizations and initiatives, demonstrating a genuine desire to make a positive impact on the lives of others.

My philanthropic efforts have not only provided much-needed support to those in need but have also inspired others to get involved and give back to their communities.

When not immersed in the business world or engaging in charitable activities, I enjoy a vibrant and dynamic personal life. A passionate supporter of the Essendon Football Club, I can often be found at the footy, cheering on the team with enthusiasm and pride.

Additionally, I embrace the world of dance, participating in both pole dancing and burlesque dance classes. These creative outlets offer a perfect balance to my professional endeavors, allowing me to express myself artistically and stay active.

My dedication to professional excellence, community service, and personal fulfillment paints a picture of a well-rounded individual who values hard work, compassion, and the joys of life.

Simply Stunnin’ Hair and Beauty was established 26 years ago. It has become a cornerstone of the Melbourne beauty scene.

Founded by the talented and visionary Abbey, the salon has grown from a passionate dream into a celebrated institution. Abbey, who works solely in the salon, brings her unparalleled expertise in all aspects of hair to every client who walks through the door, ensuring a personalized and exceptional experience.

Simply Stunnin’ Hair and Beauty has garnered multiple prestigious awards over the years, solidifying its status as a leader in the industry. The salon has proudly received accolades from the Wedding Industry Awards, Small Business Awards, and even International Awards, reflecting its commitment to excellence and innovation. These honors are a testament to the salon’s dedication to impeccable service and outstanding results. Simply Stunnin’ Hair and Beauty is a must-visit destination for anyone seeking top-tier hair services in Melbourne.

With a quarter-century of experience, a host of awards, and Abbey’s expert touch, the salon promises a truly stunning transformation and an unforgettable experience.

Find Abbey:

Facebook – https://www.facebook.com/simpystunnin
Instagram –https://www.instagram.com/Simply_Stunnin_Hair_and_Beauty
Website – www.simplystunnin.com.au

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