In Episode 59 of the HerStory Podcast, Kylie King sits down with Gina Field from Nepean Regional Security (a true Penrith legend) to unpack what it really takes to build a long-lasting business from the ground up.

Gina shares how she went from being made redundant just before Christmas in 1998 to creating a security company that’s now been operating for 27 years, starting with nothing more than grit, a Christmas card, and a “what’s the worst that could happen?” mindset.

This episode dives into the messy, practical realities of business growth: finding clients without social media, building trust through relationships, and spotting opportunities other people miss (like construction sites needing security for insurance purposes). Gina explains why expansion isn’t always success, why staying humble matters, and how having a clear point of difference can help you stand out in a crowded market.

You’ll also hear powerful lessons on leadership and team culture including why Gina still stays “on the tools,” how she’s kept staff for decades, and what business owners should think twice about posting on social media when their team is working nights, weekends, and holidays.

If you’re building a business under pressure, this one is a masterclass in resilience, visibility, and backing yourself.

What You’ll Learn in Episode 59

• How Gina turned redundancy into a 27-year security business (starting with Christmas cards)
• Why “never say never” is a powerful business strategy and how to handle rejection
• Creative marketing ideas beyond social media (tenders, local news, partnerships)
• How to keep staff long-term through respect, culture and leadership on the ground
• Why expansion isn’t always success and what actually builds a strong reputation
• How to find and sell your point of difference (especially when business is competitive)
• Why awards can become your best unpaid marketing asset – if you “milk it” properly

Nepean Regional Security (NRS) is one of the most awarded security companies in New South Wales, with over 27 years of industry excellence. Proudly female-owned and operated, NRS delivers top-tier security solutions to businesses, government sites, and residential clients. Specialising in both physical and electronic security, NRS is trusted by NSW Government sites, including Western Sydney Airport, and holds a place on the NSW Government’s panel of chosen security professionals – an elite selection of just 23 companies out of 5,500 in NSW.

Led by founder and Managing Director Gina Field, a 37-year veteran of the security industry, NRS is known for its hands-on approach, 24/7 personal service, and commitment to quality over expansion.

Starting the business from the kitchen bench, we now employ over 47 people. With over 34 industry awards, including Australia’s Best Security Company six times, Nepean Regional Security is more than just a security provider – it’s a trusted name in safety, innovation, and excellence.

Find Gina:

Facebook: https://www.facebook.com/gina.field.566
Official Website: https://ginafield.com.au
Nepean Regional Security Facebook: https://www.facebook.com/nepean/
Official Website: https://www.nepeanregionalsecurity.com.au/

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