In Episode 57 of the HerStory Podcast, Kylie King sits down with Tania Fielding from Little Lux Marketing to unpack what actually works in marketing beyond algorithms, trends, and social media pressure.
Tania shares her journey from a high-level media career into building a flexible, values-led marketing consultancy after motherhood. This episode cuts through the noise around “posting more” and instead focuses on strategy, clarity, and building marketing foundations that support long-term business growth.
The conversation explores why social media should never be your entire marketing plan, how rented platforms can disappear overnight, and why business owners need to understand where their audience really is not just where everyone else is posting.
If marketing has ever felt overwhelming, confusing, or like a full-time job on top of your actual business, this episode is a grounded reminder that good marketing doesn’t have to be loud – it just needs to be intentional.
What You’ll Learn in Episode 57
- Why social media is only one part of a complete marketing strategy
- How relying on “the algorithm” can put your business at risk
- The difference between rented platforms and owned assets in marketing
- Why email lists are still one of the most powerful tools for business growth
- How to simplify marketing without losing visibility
- Why clarity matters more than constant posting
- How to build confidence in selling yourself and your services
- Practical ways to market your business without burning out
Guest: Tania Fielding
Tania Fielding knows firsthand that success isn’t a linear path – it’s about having the courage to redefine it on your own terms. As an award-winning marketing strategist with over two decades of senior leadership experience at Australia’s premier media organizations including Nova, Fairfax Media, and WIN Corporation, Tania has mastered the art of building and elevating brands in the digital age.
Her entrepreneurial journey began during a pivotal moment of transition – maternity leave. What started as a period of stepping back from corporate life became a catalyst for reimagining her professional identity and future. Rather than returning to the traditional corporate path, Tania chose to channel her expertise into creating something uniquely her own.
Today, as the founder of Little Luxe Marketing, she channels her extensive expertise into helping businesses achieve growth through innovative marketing and communications strategies. Her transition from corporate leadership to entrepreneurship uniquely positions her to guide others through their own professional evolution, especially women navigating the complexities of career transitions after maternity leave.
A three-time national radio award winner and certified digital marketing professional, Tania’s industry influence extends beyond her client work. Her selection as a Judge for both the 2024 Australian Women’s Small Business Champion Awards and 2024 Illawarra Business Awards reflects her standing as a respected voice in the business community and her commitment to fostering excellence in others.
Drawing from her personal journey of rediscovering and embracing her entrepreneurial identity after years in high-profile corporate roles, Tania is passionate about empowering women to make bold career pivots. She speaks candidly about the challenges and rewards of transitioning from “corporate boss lady” to “business boss lady,” offering insights on overcoming identity challenges and stepping into authentic leadership, particularly during life-changing transitions like parenthood.
Find Tania:
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