In Episode 54 of the HerStory Podcast, Kylie King chats with high performance coach Alison Wheeler about what it really takes to scale without losing your life in the process: time freedom, financial freedom, and building a business that works for you (not the other way around).

Alison shares her journey from occupational therapy and vocational rehab into high-performance coaching, including building a seven-figure business, navigating a major pivot when the old “vehicle” no longer aligned, and why so many business owners get stuck in feast-and-famine cycles because they’re trapped working in the business instead of on it.

This episode dives deep into the practical side of growth – tracking numbers, preparing for “business storms,” building stability, and understanding the break points businesses hit as they scale. You’ll also hear a powerful reminder: asking for help isn’t failure, it’s often the fastest path to clarity, confidence, and growth.

If you’ve been chasing freedom but feel like your business has become a 24/7 job, this conversation will help you rethink your strategy, refocus your goals, and move forward with structure and momentum.

What You’ll Learn in Episode 54

• Why so many business owners trade a 9–5 for a 24/7 (and how to reclaim time freedom)
• What 10X actually means and how it applies to business and life
• Why “middle class thinking” keeps business owners stuck and shrinking
• The importance of tracking numbers (and how it protects your business)
• How to prepare for business “storms” so you don’t spiral in tough seasons
• Why income rollercoasters happen and how to stabilise growth
• The hidden cost of tying your identity to your business model
• Why writing your goals daily creates focus, ideas, and forward momentum

Alison Wheeler is a high-performance business coach, certified 10X Coach with Grant Cardone, and a professional athlete with Ms. Fitness Australia.

With over 13 years of experience, Alison specialises in empowering business owners to scale their operations, align their teams, and achieve measurable growth.

Renowned for her results-driven approach, Alison combines her expertise in leadership, sales, and strategy with the discipline and determination of an athlete, helping her clients unlock their full potential and achieve extraordinary success.

Find Alison:

Facebook – www.facebook.com/thealisonwheelercoaching
Instagram – www.instagram.com/thealisonwheelercoaching
Website: www.thealisonwheeler.com

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