In Episode 52 of the HerStory Podcast, Kylie King sits down with Aimee Kousis from Uplift Skin to talk about confidence, body autonomy and building a product-led business that challenges the beauty industry norms.

Aimee shares the personal moment that sparked Uplift Skin – after a decade of considering breast surgery, she realised what she actually wanted was a non-invasive, affordable alternative that helped women feel confident on their own terms. That realisation turned into a fast-growing eCommerce brand now stocked in pharmacies across Australia.

This episode dives into the realities of launching an eCommerce business from scratch, navigating trade shows without experience, backing yourself through rejection, and staying resilient through personal upheaval, including divorce and major life transitions. Aimee also opens up about perfectionism, community support, and why confidence grows when you stop waiting for permission.

If you’ve ever doubted yourself, delayed a dream, or felt held back by fear or comparison – this episode is a powerful reminder that confidence is built through action, not perfection.

What You’ll Learn in Episode 52

• Why Aimee chose a non-surgical solution instead of cosmetic surgery

• How Uplift Skin grew from an idea into a national pharmacy brand

• The realities of starting an eCommerce business with no prior experience

• Why awards and recognition can radically boost confidence

• How trade shows helped scale the business faster than online ads alone

• The mindset shift that helped Aimee push through rejection

• Why community and mentorship matter more than courses alone

• How fear can be reframed as momentum instead of a stop sign

Aimee Kousis – the queen of getting things done, has the loudest laugh in the room, and is obsessed with everything running smoother than a fresh jar of peanut butter.

Whether she’s closing deals, managing events, or sitting at the laptop attempting to create killer marketing campaigns, Aimee brings a mix of strategy, sass, and island-crazy energy to the table. CEO & Founder of Uplift Skin with a very clear purpose to help women find alternative solutions from going underneath the knife, our super comfortable breast tapes are non-surgical and non-evasive. It’s all about have fun and empowering women to feel great about their bodies.

She’s a powerhouse in sales, a whiz at social media, and a pro at making clients feel like VIPs (because they are). Need someone to handle a crisis? Aimee’s already three steps ahead, probably with a double-shot latte in one hand and out of an out-of-this-world solution.

When she’s not being a boss at work, you’ll find her skiing down mountains, planning her next adventure, or making sure her family is fueled with the healthiest (and tastiest) meals. Oh, and she’s got a soft spot for her fur babies: Junior & Bruce.

Basically, if you need someone who’s got the brains, the hustle, and the humor – Aimee’s your girl! 😎

Find Aimee:

Facebook: https://www.facebook.com/UpliftSkin
Instagram: www.instagram.com/upliftskinaus
Website: https://upliftskin.com.au/

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