In Episode 41 of the HerStory Podcast, Kylie King is joined by Anastasia Geneave, the creative force behind No Grey Suits. After years of navigating the high-stakes world of mortgage broking and corporate banking, Anastasia realised that the “work hard, play hard” culture of the big banks wasn’t built for a mum with two “toddlers” (two under two).

Anastasia shares her transition from the finance world to social media management, born from a 3:00 a.m. lightbulb moment during a baby feeding. The name “No Grey Suits” became her rallying cry, a mission to help small business owners escape the “grey masses” of corporate life, stop being just a number, and finally let their true colors shine.

This episode dives deep into the hurdle that stops many business owners in their tracks: video anxiety. As a finalist in the ALIBI Awards, Anastasia discusses why so many talented women miss out on opportunities because they are terrified of the camera. She offers practical, gentle advice for those who are “camera conscious,” sharing how her background in drama and public speaking helped her realise that being on video is a skill anyone can build.

From the “ick” of pricing her services to the struggle of having family view her business as a “little hobby,” Anastasia is refreshingly honest about the realities of building an agency from a spare bedroom. If you’ve ever felt like you’re “triple outsourcing” your way to success or following too many “cookie-cutter” business rules, this conversation will inspire you to do business your own way – bright, bold, and definitely not in a grey suit.

What You’ll Learn in Episode 41

• How to stand out in a crowded market by embracing your unique lived experience and “colour.”

• Practical tips for overcoming video anxiety, including where to position your gaze and how to practice in private.

• The honest reality of transitioning from a stable banking career to entrepreneurship while raising toddlers.

• Strategies for moving past the “pricing ick” to confidently charge what your services are truly worth.

• Why ditching cookie-cutter business templates is essential for staying authentic and avoiding burnout.

• How focusing on customer results creates a powerful referral engine that grows your business organically.

• Advice on building a business that supports your family lifestyle without the overhead of a traditional office.

• A simple daily challenge to help you get comfortable in front of the lens today.

No Grey Suits helps small businesses grow by creating simple, creative digital marketing and content that connects them with clients they enjoy working with.

I’m the mum of two cheeky toddlers and a pack leader of two furry dogs. I like to call myself a chameleon because I adapt to different tasks and roles like a pro.

I’m an ex-mortgage broker, and I know what it’s like to run a finance (boring) business.

No Grey Suits is a digital marketing business that’s all about helping small businesses shine with some colour, a bit of fun and highlighting the real people behind the businesses.

Find Anastasia:

Facebook: https://www.facebook.com/nogreysuits
Instagram: https://www.instagram.com/no.grey.suits/

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