In this episode of the HerStory Podcast, host Kylie King is joined by Erin McCoy, the creative force behind Amari Photography. Erin shares her transformative journey from working as a registered nurse and career advisor to finally embracing her lifelong passion for photography. Having received her first camera at age eight, Erin discusses how she overcame the “pipe dream” mentality and the lack of female role models in the industry to launch her own business in the Blue Mountains and Sydney.

Erin provides a raw and relatable look at the realities of being a “multipotentialite” business owner while navigating significant family challenges. From homeschooling to supporting a child through major surgery and managing special needs, Erin explains why she shifted her focus from holistic coaching to portrait photography to better honour her creative spark. This conversation explores the power of “snapshotting time,” overcoming imposter syndrome, and the vital importance of community support for solo traders.

What You’ll Learn in Episode 31

• How Erin transitioned from nursing and education into photography to honor a lifelong creative spark.

• Strategies for juggling business growth with high-level family responsibilities, including homeschooling and caring for children with special needs.

• The emotional power of “snapshotting time” and how photography helps preserve fleeting moments like the newborn stage.

• How to navigate the shift from being an employee to a sole trader and the reality of wearing “all the hats” in a business.

• The critical importance of updated headshots and why an outdated image or a simple selfie can hinder your professional “Know, Like, and Trust” factor.

• Why solo entrepreneurs need accountability groups and supportive communities to avoid isolation and maintain momentum.

• A practical “360-degree” photography tip for finding the perfect natural light and flattering angles for your own social media content.

Erin is the kind of Portrait Photographer who makes you shine. In beautiful images she captures the feeling you want to convey.
Handed her first camera at 8 years old on an island cruise it’s been a love affair ever since.

Transformation Coach, Past Registered Nurse, Trainer and Mum to 3 extraordinary kids with diverse needs Erin has made it her mission to help and inspire others. She knows how quickly life passes by and wants to encapsulate for others the beauty right now in this moment forever.

She specialises in Business, Family, Children, Newborn, Actor/Model and Event Portraiture

Find Erin:

Facebook: www.facebook.com/amariphotographyau

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