In this episode of the HerStory Podcast, host Kylie King welcomes Rachel Amies, the founder of Crazy Digital Creative and 2023 Alibi Award winner for Online Business of the Year. Rachel shares her incredible transition from a stressful career in law and office management to becoming a sought-after SEO copywriter and WordPress specialist.
Rachel’s story is a masterclass in resilience. She opens up about the “universe-sized message” she received when she was made redundant and faced a major breakup in the same 24-hour period. Instead of returning to a toxic corporate environment, Rachel chose to bet on herself. We dive into the world of WordPress website maintenance, the importance of mindset, and why “done is better than perfect” when launching your business online.
What You’ll Learn in Episode 25
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How to transition from a corporate career (like Law) into a creative online business.
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The “triple threat” skill set: Balancing SEO, copywriting, and technical website work.
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Survival mode vs. Growth mode: Recognising when a toxic workplace is making you physically sick.
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How to handle a “worst-case scenario” (redundancy and personal crisis) while building a startup.
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Why mindset work is the most significant achievement a business owner can have.
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The “Onion Principle”: Why peeling back layers of self-doubt is a lifelong process.
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WordPress Website Tips: Why you should prioritise maintenance and automatic backups over “perfection.”
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SEO for beginners: Why it’s not as scary as it sounds and how it legitimises your brand.
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The “Broken Link” audit: How to check your social media links and email marketing platforms for errors.
Guest: Rachel Amies
Rachel is the founder of Crazy Digital Creative, a digital marketing business that helps service-based businesses that are based locally and overseas. New Zealand-born and Australian-based, she specialises in SEO copywriting and WordPress website work. She believes in providing her services ethically whilst incorporating a bit of fun into the process.
In her spare time, Rachel loves going to the gym, playing trumpet and spending time with her cats (top tip: cats aren’t fond of trumpets, unless they’re deaf!) She’s even played in an orchestra for Nelson Mandela.
Find Rachel:
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