In this episode of the HerStory Podcast, host Kylie King is joined by Danielle Russell, the 2023 Alibi Award winner for Influencer of the Year. Danielle is the force behind the massive “Dani and Blake” accounts and her own brand, Danielle Russell Official. What started as an “accidental” TikTok journey has evolved into a powerhouse career involving full-time content creation and multiple merchandise businesses.

Danielle gets real about the high stakes of living life in the public eye. From live-streaming her wedding to navigating the intense judgment of “parenting trolls,” she shares how she maintains her motivation and protects her mental health. We also dive into her business, E.H.F.A.R (Everything Happens For A Reason), discussing everything from satin pajama launches to the logistics of opening a dedicated office space to keep up with viral demand.

What You’ll Learn in Episode 23

• How a hobby during the TikTok boom turned into a full-time family business.

• The transition from gifted products to paid sponsorships and learning how to know your worth.

• Expert strategies for ignoring “creative” trolls and focusing on the community members you actually help.

• Behind the scenes of a merch brand from eyeshadow palettes to tracking inventory for Christmas collections.

• Top tips for small businesses wanting to reach out to influencers, including PO Box etiquette and unboxing videos.

• Why packing orders on a live stream is the best way to build trust and boost sales.

• The transition from packing orders at the kitchen table to opening a professional office and warehouse.

Meet Danielle Russell, a dynamic 28-year-old entrepreneur hailing from Sydney. Juggling the roles of a content creator, stay-at-home mom, and seasoned business owner for over 2.5 years, Danielle is a force to be reckoned with in the digital realm.

With a strong presence on both TikTok and Instagram, Danielle manages two accounts on each platform, showcasing her versatility and creativity. Her content spans various genres, from engaging family moments to insightful business tips.

In the realm of business, Danielle generates revenue through online product sales and collaborates with brands for sponsored videos. Her entrepreneurial journey has been nothing short of remarkable, and she takes pride in managing her thriving online ventures.

Beyond her business endeavors, Danielle finds joy in her role as a devoted mother. With two adorable children, Leo (2.5 years old) and Mia (1 year old), she effortlessly balances the demands of parenting with her professional pursuits. Celebrating three years of marital bliss with her husband Blake, Danielle’s life is a testament to the power of passion, dedication, and the seamless integration of family and business.

Find Danielle:

Instagram: https://www.instagram.com/daniandblake/
Instagram: https://www.instagram.com/danirussellofficial/

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