In this episode of the HerStory Podcast, host Kylie King travels (metaphorically) over the Blue Mountains to the regional town of Oberon to chat with Alexandria (Alex) Cragg, the powerhouse behind Burilda Park Equine. Alex is a multifaceted entrepreneur, a journalist by trade, and the recipient of the 2022 ALIBI Award for “Regional Superstar.”

Alex shares the incredible story of how she and her husband, Lee, transformed a dilapidated potato farm into a thriving equestrian hub and retreat. This episode isn’t just about horses; it’s a raw look at business resilience. Alex discusses pivoting during COVID-19 to create online training series, surviving a life-altering horse riding accident that left her arm temporarily paralyzed, and the importance of finding mentors who teach you the value of a “longer table.” Her story is a testament to how vulnerability can be the strongest foundation for an online community.

What You’ll Learn in Episode 2

• The transformation of a run-down pea and potato farm into a premier horse facility and 11-person Airbnb cottage.

• How Burilda Park Equine shifted to online “boot camps” and digital training when lockdowns hit.

• Alex’s harrowing journey through a horse riding accident, radial palsy, and the grueling six-month recovery of her arm.

• Why sharing your mistakes and vulnerabilities is the fastest way to build a loyal, authentic community.

• A refreshingly honest look at the everyday challenges of business admin and “number dyslexia.”

• Lessons from a millionaire mentor on the “ripple effect” of giving back and abundance.

• Why the best networking starts with asking “How can I serve you?” instead of “What can you do for me?”

• Alex’s future ambitions, including a massive impact in the Wild Horse (Brumby) space.

• Reaching a point of balance where business finally buys you back your time with family.

Alex is the co-owner of Burilda Park Events & Burilda Park Equine. Based at the foot of the Blue Mountains, her working horse property has diversified into an event space now offering weddings, Airbnb, and horsemanship clinics. Alex has a huge emphasis on community and has created a special unit of mostly women across the nation who are invested in supporting one another through unique experiences offered at Burilda Park. In this interview, she discusses what was involved in achieving that. Alex grew this business with her husband, Leigh, from the ground up, utilising every inch of their 140-acre space to serve as many people as possible.

“When you have something beautiful that you’ve built, grab another chair for your table, rather than another panel in your fence.” – Alex Cragg.

Find Alex:

Facebook: https://www.facebook.com/burildaparkequine1
Instagram: https://www.instagram.com/burildapark/
Website: https://www.burildapark.com.au/

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