In this episode of the HerStory Podcast, host Kylie King chats with Ashton McKenzie, the founder of Inspired by Ash. Ashton transitions from a background in classroom teaching and family business marketing to running her own digital marketing consultancy. She specialises in helping small business owners move past “mud-to-the-wall” marketing and toward intentional, target-driven strategies.

Ashton dives deep into the power of copywriting, the tech behind Facebook ads, and the necessity of stopping the “Doom Scroll.” She shares her personal journey of overcoming self-doubt and navigating the unique challenges of a family business during floods and lockdowns. If you’ve ever felt like you’re shouting into the void on social media, Ashton’s “dating analogy” for marketing will change how you view every post you make.

What You’ll Learn in Episode 10

• Why building a product doesn’t mean people will automatically buy it without a targeted message.

• How to use persuasive and emotive copy to capture attention in under seven seconds.

• Understanding the touchpoints from “the first date” (social media) to “the commitment” (the sale).

• Why competitor analysis and target audience research are non-negotiable foundations for small businesses.

• Why firing a misaligned client is essential for your mental health and business reputation.

• Why social media is for conversation and your website is for conversion.

• How Ashton moved past imposter syndrome and “project blindness” to launch her own agency.

Inspired By Ash Digital Marketing was founded by Ashton McKenzie in 2022, after many years of helping her family tourism businesses as a Marketing Manager, and providing assistance and guidance to other local businesses and their marketing efforts.

Her mission is to be a place of support and encouragement for small business owners, in regards to digital marketing and promotion, but also of personal growth and development.

With a diverse background in tourism & hospitality, event management, administration & customer service, education, psychology, health & wellness, and disability support. Ashton deeply understands people, communication, meeting the needs of others, and solving problems.

The marketing systems she puts in place are powerful. These systems have helped multiple businesses to create millions of dollars in sales.

Find Ashton:

Facebook: https://www.facebook.com/inspiredbyashmarketing
Instagram: https://www.instagram.com/inspiredby.ash/
Website: https://www.inspiredbyash.com/

Want More Support Like This?

If you’re a woman in business looking for connection, inspiration, and practical support, you’re welcome inside the Australian Ladies in Business Initiative community.
Join the community here.