In this episode of the HerStory Podcast, host Kylie King welcomes the high-energy Melinda (Mel) Leggett, the founder of Teddy Bear Entertainment. Melinda is the 2025 ALIBI Award winner for Side Hustle Superstar, a title she earned by masterfully juggling a demanding full-time career as an Executive Assistant with a rapidly growing kids’ entertainment empire.
Melinda shares the “cuddly” inspiration behind her business name (shoutout to her cavoodles, Teddy and Bear) and discusses the sheer grit required to run a business that operates “all night long and into the early hours.” This conversation is a celebration of owning your success, the power of professional mentorship, and the pure joy found in bringing magic to children’s lives.
What You’ll Learn in Episode 69
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The diverse range of services offered by Teddy Bear Entertainment, from glitter bars and giant bubbles to discos and magicians.
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How Melinda balances a high-level corporate EA role with a business that has doubled (and even tripled) in revenue.
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The importance of the “inclusive environment” created by the Australian Ladies in Business Initiative.
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Why “owning your power” on stage is a pivotal moment for women in business.
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The behind-the-scenes logistics of kids’ entertainment: kit packing, costume washing, and interstate expansion.
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Why hiring a professional business mentor was the “best thing” Melinda ever did for her growth.
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Using AI tools like ChatGPT and Meta advertising to scale a niche business when you are time-poor.
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The secret to being “Parent of the Year”: why hiring professional entertainers is the best investment for stress-free memories.
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How Teddy Bear Entertainment is expanding beyond kids’ parties into corporate family days, weddings, and even 50th birthdays.
Guest: Melinda Leggett
Melinda Leggett is a powerhouse in both the corporate and creative worlds. By day, she’s part of a senior leadership team in a national corporate role. By every other moment, she’s the CEO and founder of Teddy Bear Entertainment — a fast-growing, premium children’s and event entertainment business that has become a trusted name across NSW and beyond.
A qualified primary teacher with nearly two decades of experience in face painting, balloon artistry, performance, and event planning, Melinda has transformed her passion into a thriving business. Her background in education gives her a unique ability to connect with children and families, ensuring every experience is both joyful and deeply considered.
In just the past year, she has doubled the company’s annual revenue, expanded to a full company structure, tripled her team, and built strong corporate and community partnerships that continue to fuel the brand’s visibility and impact.
Known for her infectious energy, high standards, and heart-led leadership, Melinda is committed to creating joy, mentoring emerging creatives, and setting a new benchmark for quality and professionalism in her industry. She balances it all with her husband, family, fur babies, and a fierce commitment to personal growth, purpose, and legacy. Melinda’s story is one of grit, creativity, and belief — and she’s just getting started.
Teddy Bear Entertainment – Premium Children’s & Event Entertainment Teddy Bear Entertainment is a leading provider of premium, joy-filled entertainment experiences for children’s parties, community events, and corporate family days across NSW and beyond. Founded by CEO Melinda Leggett, the business blends creativity, professionalism, and heart to deliver unforgettable moments — from dazzling face painting and balloon artistry to interactive characters, themed packages, and large-scale event activations. With a reputation for exceptional quality and consistency, Teddy Bear Entertainment stands apart by offering a complete, stress-free solution. Every service is delivered by a team of trained, passionate performers — many of whom have been mentored directly by Melinda — ensuring a seamless experience from first enquiry to final smile.
Find Melinda:
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