In this episode of the HerStory Podcast, host Kylie King is joined by Jane Tweedy, founder of FAQ Business Training. Jane cuts through the “guru” fluff to deliver a masterclass on Small Business SEO Strategy and operational resilience. Having consulted for nearly 2,000 businesses, Jane reveals the “black hat” tactics used by unregulated SEO sharks and explains how business owners can protect themselves by learning the fundamental basics of search engine optimisation.

Jane also shares a raw look at the realities of entrepreneurship, discussing her personal battle with long COVID and burnout. She offers a powerful critique of “hustle culture,” advocating for a “you do you” approach that aligns with your natural productivity cycles rather than forced 5:00 a.m. routines. Whether you are looking to rank on page one of Google or simply trying to get your business unstuck, Jane’s “DIY to Outsource” framework provides the roadmap.

What You’ll Learn in Episode 30

• How to compete with major corporations for high-traffic search terms without a massive budget.

• The specific questions you must ask before hiring a service provider to ensure you aren’t being “taken for a ride.”

• Why learning the basics of a task is the only way to outsource it with total confidence.

• Practical advice on navigating health crises and “lifestyle crises” while keeping a business afloat.

• Why 15-minute “bite-sized” training sessions lead to better implementation than 2-hour webinars.

• Why the “5:00 AM Club” is a recipe for disaster for night owls and how to find your own peak performance window.

• How to recognise if your business is surviving on “handouts” and how to pivot for long-term sustainability.

Jane Tweedy is a professional certified executive and business coach, and business trainer with a call it like it is approach. No wishy washy here – let’s get to the point!

Jane’s focus at FAQ Business Training is to get you not just learning but doing, so you can avoid being ripped off, or ripping yourself off.

Find Jane:

Website: www.faqbusinesstraining.com.au
Instagram: www.instagram.com/faqbusiness
Facebook: www.facebook.com/faqbusinesstraining

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